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@media(min-width:1800px){.site-header{padding-inline:max(var(--gutter),calc((100vw - 1500px)/2))}}
@media(max-width:1100px){.desktop-nav{gap:18px}.site-header{gap:20px}.nav-cta{font-size:11px;padding-left:15px}.desktop-nav a{font-size:11px}.hero h1{font-size:11vw}.demo-layout{grid-template-columns:38% 62%}.demo-result{grid-template-columns:1fr}.demo-map{min-height:180px}.demo-map>img{height:210px}.demo-output{padding:20px 0 0}.demo-output h3{font-size:29px}.demo-header{flex-wrap:wrap;gap:8px}.intelligence-intro{gap:6%}.footer-bottom>div{gap:15px}}
@media(max-width:800px){.site-header{height:70px;justify-content:space-between}.wordmark{width:106px}.desktop-nav,.nav-cta{display:none}.menu-toggle{display:block;font-size:12px;font-weight:750;letter-spacing:.05em}.menu-toggle span{margin-left:14px;font-size:23px}.mobile-nav:not([hidden]){display:flex;position:absolute;top:69px;inset-inline:0;background:var(--paper);color:var(--ink);padding:25px var(--gutter) 40px;flex-direction:column;border-bottom:1px solid #13131350;gap:0}.mobile-nav a,.mobile-nav button{font-size:22px;font-weight:650;text-align:left;padding:13px 0;border-bottom:1px solid #13131325}.hero{min-height:730px;max-height:1000px}.hero-content{padding-top:70px}.hero h1{font-size:clamp(62px,11.6vw,94px);line-height:1.05}.hero .eyebrow{font-size:12px;max-width:250px}.hero-bottom{display:block;margin-top:35px}.hero-bottom>p{font-size:16px;max-width:460px}.hero-bottom button{margin-top:28px;min-width:260px;font-size:13px}.film-foot{font-size:10px;gap:12px;bottom:22px}.film-foot button{font-size:10px}.film-line{min-width:12px}.question-layout{grid-template-columns:1fr;gap:45px;margin-top:50px}.question-note{max-width:450px;order:2}.question-note p{font-size:20px;margin-top:15px}.question-note .small-index{font-size:12px}.question-list button{font-size:22px;padding-block:20px;grid-template-columns:25px 1fr 22px;gap:10px;letter-spacing:-.03em}.territory{height:440px}.territory h2{font-size:clamp(73px,13vw,115px);letter-spacing:-.04em}.territory h3{font-size:22px}.territory p{font-size:15px;max-width:320px}.territory-index{bottom:24px;font-size:10px}.territory-content{padding-block:25px 50px}.territory-closing{font-size:24px;padding-block:40px 60px}.partnerships h2{font-size:clamp(56px,11.5vw,100px)}.process{margin-top:40px}.process-step{min-height:65svh;padding-block:50px}.process-step h2{font-size:clamp(41px,7.8vw,65px);line-height:1.09}.process-step>span{font-size:12px;margin-bottom:35px}.direction-list{align-items:flex-start}.direction-list p{font-size:30px;min-width:auto}.deliverable-layout,.intelligence-intro,.action-intro,.action-layout,.about-layout{grid-template-columns:1fr;gap:40px}.deliverable-layout{margin-top:40px}.deliverables h2{font-size:60px}.editorial-list dd{font-size:17px}.intelligence-inner{padding-block:75px 85px}.intelligence-intro h2{font-size:60px}.intelligence-intro>div p{font-size:18px}.reveal-cover{height:480px}.reveal-cover .shell>p:not(.eyebrow){font-size:clamp(36px,7vw,56px)}.demo{margin-top:55px}.demo-header{padding:17px}.demo-layout{grid-template-columns:1fr}.demo-controls{padding:25px 18px;border-right:0;border-bottom:1px solid #13131330}.demo-disclosure{margin-top:20px;padding-top:0}.demo-tabs button{font-size:16px;padding:14px}.demo-result{grid-template-columns:1fr 1fr;padding:20px 15px;gap:10px;min-height:310px}.demo-map>img{height:200px}.demo-map>p{font-size:8px}.map-marker{width:25px;height:25px;font-size:10px}.demo-output{padding:0}.demo-output h3{font-size:25px}.demo-output>p{font-size:14px}.demo-kicker{font-size:10px}.intelligence-direction{margin-top:65px;font-size:clamp(36px,6vw,58px)}.demo-caption{font-size:14px}.action-intro>div{font-size:19px}.action-layout{margin-top:45px}.action figure img{height:350px}.about-layout{margin-top:35px}.about-copy>p{font-size:18px}.about blockquote{font-size:39px}.proof{margin-top:55px;flex-direction:column;gap:12px;font-size:12px}.final-cta h2{font-size:clamp(45px,8vw,70px)}.final-bottom{margin-top:40px;align-items:flex-start;flex-direction:column;gap:40px}.final-bottom>p{font-size:21px}.final-bottom button{font-size:60px;gap:80px}.footer-main{flex-wrap:wrap;justify-content:flex-start;gap:30px 45px}.footer-main .wordmark{width:125px}.footer-main p{font-size:13px}.footer-contact{width:100%}.footer-bottom{flex-direction:column;gap:20px;margin-top:40px}.footer-bottom>div{flex-wrap:wrap;gap:12px 22px}.contact-wrap{padding:45px 25px 30px}.contact-wrap h2{font-size:43px}.form-row{gap:18px}.form-submit{gap:18px}.form-submit>button{gap:30px;padding:15px 18px}.form-submit>p{font-size:12px}.legal-doc table{font-size:13px}.legal-doc td{padding-inline:5px}.legal-footer{flex-wrap:wrap}}
@media(max-width:380px){h2{font-size:40px}.hero h1{font-size:56px}.hero{min-height:750px}.hero-bottom>p{font-size:16px}.hero .eyebrow{font-size:11px}.question-list button{font-size:19px}.territory h2{font-size:66px}.partnerships h2{font-size:47px}.process-step h2{font-size:36px}.intelligence-intro h2{font-size:48px}.demo-result{grid-template-columns:1fr}.demo-map>img{height:170px}.demo-map{min-height:200px}.contact-wrap h2{font-size:34px}.form-row{grid-template-columns:1fr;gap:0}.form-submit{align-items:flex-start;flex-direction:column}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.film video{display:none}.process-step{opacity:1}.reveal-cover.peeled{clip-path:none}.territory:hover>img{transform:none}}

.founder-photo{margin-top:45px;max-width:390px}.founder-photo img{width:100%;height:410px;object-fit:cover;object-position:center 45%}.founder-photo figcaption{font-size:12px;font-weight:700;margin-top:12px;letter-spacing:.04em}.territory.is-active>img{transform:scale(1.07)}.map-marker.secondary{background:#6b6d64;transform:scale(1)}.map-marker.selected{background:var(--red);transform:scale(1.3)}
@media(prefers-reduced-motion:reduce){.territory.is-active>img{transform:none}}
@media(max-width:800px){.founder-photo{margin-top:35px;max-width:100%}.founder-photo img{height:450px;max-width:400px}.about-copy{margin-top:10px}}

.form-submit>button:focus-visible,.demo-tabs button[aria-selected=true]:focus-visible{outline-color:var(--ink)}

@media(max-width:800px){.hero h1{font-size:clamp(38px,11.6vw,94px)}.intelligence-intro h2{font-size:clamp(36px,10.5vw,60px)}}
@media(max-width:380px){.hero h1{font-size:clamp(38px,11.6vw,44px)}.intelligence-intro h2{font-size:36px}}
/* October refinement: stronger type, bone canvas and identity red punctuation. */
@font-face{font-family:SceneBody;src:url('assets/manrope-500.woff') format('woff');font-weight:500;font-display:swap}
@font-face{font-family:SceneBody;src:url('assets/manrope-600.woff') format('woff');font-weight:600;font-display:swap}
@font-face{font-family:SceneBody;src:url('assets/manrope-700.woff') format('woff');font-weight:700;font-display:swap}
@font-face{font-family:SceneBody;src:url('assets/manrope-800.woff') format('woff');font-weight:800;font-display:swap}
h1,h2{font-family:var(--body);font-weight:800;letter-spacing:-.055em;line-height:1.04}
body{font-weight:500;font-size:18px;line-height:1.65}
.eyebrow{font-size:13px;letter-spacing:.08em;font-weight:750}.eyebrow .section-number{color:var(--red);margin-right:8px}
h2{font-size:clamp(44px,5.5vw,84px)}
.hero h1{font-family:var(--body);font-size:clamp(74px,9.2vw,150px);font-weight:800;line-height:1.02;text-shadow:none;letter-spacing:-.055em}
.hero-content{padding-top:55px}.hero-bottom{margin-top:36px;align-items:center}.hero-bottom>p{font-size:20px;line-height:1.6;max-width:600px;font-weight:600}.hero-bottom .text-link{padding:19px 21px;background:var(--paper);color:var(--ink);border:0;min-width:285px;flex-shrink:0;font-size:13px}.hero-bottom .text-link span{color:var(--red)}
.film:after{background:linear-gradient(90deg,#0009 0%,#0008 65%,#0008 100%),linear-gradient(180deg,#0006 0%,#0000 24%,#0000 65%,#0007 100%)}
.film-foot .quiet-source,.reveal-cover .quiet-source{font-size:10px;letter-spacing:.04em;position:relative}.quiet-source summary{cursor:pointer;list-style:none}.quiet-source summary::-webkit-details-marker{display:none}.quiet-source a{display:block;color:inherit;margin-top:6px;text-decoration:underline;font-size:11px;white-space:nowrap}.founder-photo figcaption{display:none}.form-consent{display:flex;gap:10px;align-items:flex-start;font-size:12px;font-weight:500;letter-spacing:0}.form-consent input{width:auto;margin-top:4px}.national-demo{margin-top:36px;border-radius:0;background:#ebe5d8;color:var(--ink);overflow:hidden}.national-result{display:grid;grid-template-columns:minmax(0,1.55fr) minmax(290px,1fr);gap:24px;padding:22px}.national-geography{position:relative;aspect-ratio:1.3;overflow:hidden;background:#ded5c3}.national-geography img{width:100%;height:100%;object-fit:contain;filter:saturate(.65) contrast(1.04)}.national-marker{z-index:3;width:42px;height:42px;border-radius:50%;font-size:10px;font-weight:800;background:var(--ink);border:2px solid var(--paper);transform:translate(-50%,-50%);left:var(--point-x);top:var(--point-y);transition:transform .2s,background .2s}.national-marker.selected{background:var(--red);transform:translate(-50%,-50%) scale(1.14)}.national-label{position:absolute;z-index:4;font-size:12px;font-weight:750;background:#f3ecdfd9;padding:3px 5px}.ct-label{left:18%;top:84%}.jhb-label{left:63%;top:32%}.dbn-label{left:78%;top:57%}.national-close{padding:0 24px 24px;font-family:var(--condensed);font-size:clamp(28px,4vw,54px);line-height:1.1}.retail-demo{display:none}.national-demo .mobile-opportunity{display:none}@media(max-width:800px){.national-result{display:flex;flex-direction:column;padding:18px}.national-demo .mobile-opportunity{display:block}.national-geography{aspect-ratio:1.05}.national-close{padding:0 18px 20px;font-size:30px}.national-label{font-size:10px}.ct-label{left:16%;top:83%}.jhb-label{left:60%;top:30%}.dbn-label{left:75%;top:55%}.quiet-source a{white-space:normal}.action-intro h2{font-size:clamp(42px,11vw,75px);white-space:nowrap;letter-spacing:-.055em}}
.nav-cta:hover,.nav-cta:focus-visible{color:var(--red)}
.desktop-nav a:is(:hover,:focus-visible) span{opacity:0}
.national-demo{background:var(--ink);color:var(--paper);border-color:#ffffff2b}
.national-demo .retail-header{border-color:#ffffff2b}
.national-demo .retail-header h3,.national-demo .demo-label{color:var(--paper)}
.national-geography{background:#304037;border:1px solid #ffffff20}
.national-geography img{filter:grayscale(1) brightness(1.18) contrast(1.12);opacity:.9}
.national-demo .map-foot{color:#c7c8c0}
.national-demo .national-label{background:#f6f4ef;color:var(--ink)}
.national-demo .national-marker{background:var(--paper);color:var(--ink);border-color:var(--ink)}
.national-demo .national-marker.selected{background:var(--red);color:#fff;border-color:var(--paper)}
.national-demo .retail-output{border-color:var(--red);background:#20251f;color:var(--paper)}
.national-demo .retail-output .card-eyebrow,.national-demo .retail-output dt,.national-demo .retail-output .detail-label{color:#bfc1b8}
.national-demo .retail-output dd,.national-demo .retail-output>p{color:var(--paper)}
.national-demo .national-close{color:var(--paper)}
.national-demo #national-context{display:none}
.national-demo #national-context[style*="display: block"]{display:block}
.founder-signature,.founder-origin{display:none}
@media(max-width:800px){.action-intro h2{font-size:clamp(24px,6.3vw,56px);white-space:nowrap;letter-spacing:-.07em}}
.site-header{height:82px;background:linear-gradient(#0008,#0000);gap:30px}.desktop-nav a{font-size:13px}.desktop-nav{gap:25px}.nav-cta{font-size:12px}.nav-cta span{color:var(--red)}.site-header .wordmark img{filter:none}.site-header.light .wordmark img{filter:none}
.wordmark.expressive{width:144px}.logo-crop{display:block;width:144px;height:40px;position:relative;overflow:hidden;background:var(--red)}.wordmark .logo-crop img{position:absolute;width:250px;max-width:none;height:250px;left:-50px;top:-104px;filter:none}.wordmark .works-label{display:block;text-align:right;font:800 10px/1 var(--body);letter-spacing:.22em;margin-top:6px}
.question-layout{margin-top:55px;gap:8%;grid-template-columns:.75fr 1.25fr}.question-note{padding-top:15px;max-width:350px}.question-note p{font-size:22px;line-height:1.5;margin-top:22px}.question-list button{font-size:clamp(22px,2.15vw,31px);font-weight:700;padding-block:24px}.question-list button>b{color:var(--red)}.question-list button>span{color:var(--red);font-size:12px}.text-link{font-weight:750}.text-link>span{color:var(--red)}.text-link.light>span{color:white}
.territory h2{font-family:var(--condensed);font-weight:700;letter-spacing:-.015em;font-size:clamp(82px,11.8vw,180px)}.territory h3{font-size:clamp(25px,2.1vw,32px);font-weight:750;max-width:680px}.territory p{font-size:18px;max-width:640px;line-height:1.6}.territory:after{background:linear-gradient(0deg,#000b,#0002 80%)}.territory-content{padding-block:38px 45px}.territory-index{bottom:47px}.territory-closing{font-size:clamp(23px,2.6vw,38px);line-height:1.45}
.how-section{background:var(--paper);color:var(--ink);padding-block:80px 100px;border-bottom:1px solid #13131330}.how-section .eyebrow{margin-bottom:35px}.process{margin-top:35px}.process-step{min-height:68svh;border-color:#13131335;padding-block:60px;position:relative}.process-step>span{color:#5e5b57;font-size:13px;margin-bottom:28px}.process-step>span:first-letter{color:var(--red)}.process-step h2{font-size:clamp(48px,6.7vw,102px);line-height:1.08;max-width:1300px}.process-step:before{content:"";position:absolute;top:-1px;left:0;width:36px;height:2px;background:var(--red);transition:width .6s var(--ease)}.process-step.is-active:before{width:105px}.direction-list{border-color:#13131335;align-items:flex-start;max-width:750px;margin-left:auto;padding-top:35px}.direction-list p{font-size:clamp(26px,3vw,44px);font-weight:700;line-height:1.55}.direction-list p:last-child{color:var(--red)}
.deliverable-layout{margin-top:45px;gap:8%}.editorial-list dt{font-size:15px;font-weight:800}.editorial-list dd{font-size:19px;line-height:1.6}.editorial-list>div{padding-block:24px}
.reveal-cover{height:620px}.reveal-cover>img{filter:brightness(.42)}.reveal-cover .shell>p:not(.eyebrow){font-family:var(--body);font-size:clamp(43px,5.8vw,88px);font-weight:800;letter-spacing:-.05em;line-height:1.1;max-width:1160px}.reveal-cover .eyebrow{color:#fff}.reveal-cover span{color:white}
.intelligence-intro{grid-template-columns:1.2fr .8fr;gap:6%;align-items:start}.intelligence-intro h2{font-size:clamp(46px,5.2vw,80px);line-height:1.06}.intelligence-intro>div{padding-top:8px}.intelligence-intro>div p{font-size:20px;line-height:1.7;color:#deddd7}.intelligence-direction{font-family:var(--body);font-size:clamp(36px,5.2vw,80px);font-weight:800;line-height:1.35;letter-spacing:-.05em;margin-top:85px}
.demo{background:#ebe9e2;margin-top:65px}.demo-header{font-size:13px;padding:22px 28px}.demo-label{font-size:11px;letter-spacing:.02em}.demo-layout{grid-template-columns:29% 71%;min-height:550px}.demo-controls{padding:35px 25px}.demo-tabs{gap:10px}.demo-tabs button{font-size:17px;font-weight:700;padding:18px 15px;border:0;background:#f6f4ef;border-left:2px solid transparent}.demo-tabs button[aria-selected=true]{background:var(--ink);border-left-color:var(--red)}.demo-tabs button[aria-selected=true]>span{color:#fff}.demo-disclosure{font-size:12px;line-height:1.55;max-width:220px}.demo-result{display:block;position:relative;padding:20px;min-height:550px;isolation:isolate}.demo-map{position:absolute;inset:20px 24px 35px 10px;min-height:0}.demo-map>img{height:100%;width:74%;object-fit:contain;opacity:.7;filter:grayscale(1)}.demo-map>p{position:absolute;left:20px;bottom:-13px;font-size:11px;text-align:left;letter-spacing:.03em;color:#55534f}.demo-output{position:absolute;bottom:45px;right:28px;width:290px;max-width:44%;padding:22px;background:#f6f4eff2;border-left:2px solid var(--red);box-shadow:0 5px 35px #1313130d}.demo-output h3{font-family:var(--body);font-size:25px;font-weight:800;line-height:1.15;letter-spacing:-.04em;margin-top:10px}.demo-output>p{font-size:15px;line-height:1.65;margin-top:12px}.demo-kicker{color:#5c5954;font-size:11px;letter-spacing:.04em}.demo-output .context-label{font-size:11px;color:var(--red);font-weight:800;letter-spacing:.05em;margin-bottom:10px;display:block}.map-marker{border:1px solid #f6f4ef;width:40px;height:40px;background:var(--ink);color:#fff;z-index:2;cursor:pointer;transition:transform .2s,background .2s;transform:scale(1);padding:0}.map-marker>span:first-child{display:grid;place-items:center;width:100%;height:100%;font-size:13px;font-weight:800}.marker-a{top:34%;left:47%;background:var(--ink)}.marker-b{top:58%;left:59%}.marker-c{top:73%;left:20%}.map-marker[aria-pressed=true]{background:var(--red);transform:scale(1.13);box-shadow:0 0 0 4px #e3242314}.map-marker .marker-label{position:absolute;bottom:calc(100% + 10px);left:50%;transform:translateX(-50%);padding:7px 11px;color:var(--ink);background:var(--paper);border:1px solid #13131320;white-space:nowrap;font-size:12px;font-weight:700;line-height:1.4;opacity:0;pointer-events:none;transition:opacity .2s}.map-marker:is(:hover,:focus-visible) .marker-label,.map-marker[aria-pressed=true] .marker-label{opacity:1}.map-marker:is(:hover,:focus-visible){transform:scale(1.16)}.demo-map .map-note{position:absolute;top:0;right:0;font-size:11px;color:#5c5954;letter-spacing:.04em}.demo-result.evidence-view .demo-output{border-color:var(--ink)}.evidence-list{margin-top:15px}.evidence-list li{font-size:14px;line-height:1.5;padding:12px 0}.evidence-list b{font-size:11px;margin-bottom:5px}.demo-output .interpretation{font-size:13px;border-top:1px solid #13131330;margin-top:15px;padding-top:12px}.decision-move{font-size:34px!important;color:var(--red)}.decision-options{display:flex;gap:8px;flex-wrap:wrap;margin-top:16px}.decision-options>span{font-size:10px;padding:5px 7px;border:1px solid #13131330;font-weight:750}.decision-options>span.active{background:var(--red);border-color:var(--red);color:white}.demo-progress span.active{background:var(--red)}.demo-caption{font-size:16px;line-height:1.6}
.action-intro{align-items:start;gap:6%}.action-intro>div{padding-top:6px;max-width:490px;font-size:21px}.action-layout{margin-top:55px;gap:8%}.about-layout{gap:9%;margin-top:45px}.about-copy>p{font-size:20px;line-height:1.6}.about blockquote{font-family:var(--body);font-size:clamp(32px,3.2vw,48px);font-weight:800;line-height:1.15}.founder-signature{font-weight:750}.proof{font-size:13px;font-weight:750}.final-cta{background:var(--paper);color:var(--ink);border-top:1px solid #13131335;padding-block:105px 120px}.final-cta h2{font-size:clamp(51px,7.4vw,112px);line-height:1.08}.final-bottom{margin-top:45px;align-items:center}.final-bottom>p{font-size:24px}.final-bottom button{font-family:var(--body);font-size:clamp(35px,5.1vw,74px);font-weight:800;border-color:var(--ink);gap:75px}.final-bottom button>span{color:var(--red)}.footer{background:#eeece5}.footer-bottom{font-size:12px}.footer-main p{font-size:15px}.form-submit>button{background:var(--ink)}input:focus,textarea:focus{border-color:var(--red)}.form-submit>button>span{color:white}.legal-doc a{color:#b41b1b}
@media(max-width:1100px){.desktop-nav{gap:15px}.desktop-nav a{font-size:11px}.site-header{gap:22px}.wordmark.expressive{width:130px}.wordmark.expressive .logo-crop{transform:scale(.9);transform-origin:left center;margin-right:-14px}.nav-cta{font-size:11px}.demo-layout{grid-template-columns:30% 70%}.demo-output{right:20px;width:240px;padding:18px}.demo-output h3{font-size:22px}.demo-map>img{width:85%}}
@media(max-width:800px){body{font-size:17px}.site-header{height:75px}.hero{min-height:740px}.hero h1{font-size:clamp(44px,12vw,86px);line-height:1.06;letter-spacing:-.06em}.hero-content{padding-top:60px}.hero-bottom{margin-top:27px}.hero-bottom>p{font-size:18px;line-height:1.6}.hero-bottom .text-link{padding:17px 18px;margin-top:26px;min-width:255px}.hero .eyebrow{font-size:12px;max-width:none;margin-bottom:25px}.wordmark .works-label{padding-right:13px}.mobile-nav:not([hidden]){top:74px}.mobile-nav button{color:var(--red)}h2{font-size:clamp(40px,7.2vw,62px)}.section{padding-block:85px}.eyebrow{margin-bottom:28px;font-size:12px}.question-list button{font-size:22px;padding-block:22px}.question-note p{font-size:21px}.question-layout{margin-top:42px;grid-template-columns:1fr;gap:40px}.territory{height:450px}.territory h2{font-size:clamp(69px,12vw,115px);font-weight:700}.partnerships h2{font-size:clamp(48px,9.4vw,90px)}.territory-content{padding-block:26px 55px}.territory h3{font-size:26px;max-width:330px;line-height:1.3}.territory p{font-size:17px;line-height:1.5;max-width:320px}.territory-index{bottom:26px}.territory-closing{font-size:23px}.how-section{padding-block:70px 85px}.process-step{min-height:56svh;padding-block:45px}.process-step h2{font-size:clamp(39px,7.2vw,60px);line-height:1.13;letter-spacing:-.045em}.process-step>span{margin-bottom:25px;font-size:12px}.direction-list{padding-top:30px}.direction-list p{font-size:28px}.deliverable-layout{margin-top:35px;grid-template-columns:1fr;gap:35px}.deliverables h2{font-size:clamp(42px,8vw,62px)}.editorial-list dt{font-size:14px}.editorial-list dd{font-size:18px}.reveal-cover{height:480px}.reveal-cover .shell>p:not(.eyebrow){font-size:clamp(35px,6.8vw,58px);line-height:1.15}.intelligence-intro{grid-template-columns:1fr;gap:30px}.intelligence-intro h2{font-size:clamp(34px,7.8vw,59px);line-height:1.08}.intelligence-intro>div p{font-size:18px}.intelligence-direction{font-size:clamp(31px,6.2vw,54px);line-height:1.45}.demo{margin-top:45px}.demo-header{padding:17px;font-size:12px}.demo-layout{grid-template-columns:1fr;min-height:0}.demo-controls{padding:25px 18px}.demo-tabs button{font-size:17px;padding:15px}.demo-disclosure{max-width:none;margin-top:18px;padding-top:0;font-size:12px}.demo-result{min-height:570px;padding:15px}.demo-map{inset:15px 15px 245px}.demo-map>img{width:100%;height:100%;opacity:.7}.marker-a{left:66%;top:28%}.marker-b{left:77%;top:55%}.marker-c{left:24%;top:78%}.map-marker{width:35px;height:35px}.demo-output{right:15px;left:15px;bottom:35px;max-width:none;width:auto;padding:19px}.demo-output h3{font-size:23px}.demo-output>p{font-size:15px}.demo-output .evidence-list{display:block}.demo-map>p{left:0;bottom:-18px;font-size:10px}.demo-map .map-note{font-size:10px}.demo-result.evidence-view,.demo-result.decision-view{min-height:740px}.demo-result.evidence-view .demo-map,.demo-result.decision-view .demo-map{bottom:400px}.decision-options>span{font-size:10px}.demo-output .decision-move{font-size:32px!important}.demo-caption{font-size:15px}.action-intro{grid-template-columns:1fr;gap:25px}.action-intro>div{font-size:20px}.action-layout{margin-top:40px;grid-template-columns:1fr;gap:35px}.about-layout{grid-template-columns:1fr;gap:35px}.about-copy>p{font-size:19px}.about blockquote{font-size:36px}.proof{font-size:12px}.final-cta{padding-block:85px}.final-cta h2{font-size:clamp(41px,7.8vw,67px)}.final-bottom{align-items:flex-start;gap:35px}.final-bottom button{font-size:48px;gap:75px}.final-bottom>p{font-size:21px}.footer-main .wordmark.expressive{width:140px}.footer-main p{font-size:14px}.legal-main{padding-top:135px}}
@media(max-width:380px){.hero h1{font-size:44px}.hero-bottom>p{font-size:17px}.hero{min-height:760px}.hero .eyebrow{font-size:11px}.question-list button{font-size:20px}.process-step h2{font-size:35px}.intelligence-intro h2{font-size:33px}.territory h3{font-size:23px}.partnerships h2{font-size:47px}.demo-result{min-height:590px}.demo-result.evidence-view,.demo-result.decision-view{min-height:780px}.reveal-cover .shell>p:not(.eyebrow){font-size:33px}.contact-wrap h2{font-size:33px}}
@media(prefers-reduced-motion:reduce){.process-step:before{transition:none}.map-marker{transition:none}.map-marker:is(:hover,:focus-visible){transform:none}}

.film-shot:nth-child(4){object-position:center 82%}.people>img{object-position:center 56%}.places>img{object-position:center 55%}.partnerships>img{object-position:center 47%}.reveal-cover>img{object-position:center 50%}.action figure img{object-position:center 48%}
.decision-options>button{font-size:11px;padding:7px 8px;border:1px solid #13131330;font-weight:750;line-height:1.3;background:transparent}.decision-options>button.active{background:var(--red);border-color:var(--red);color:white}.decision-options>button.active:focus-visible{outline-color:var(--ink)}.map-marker:focus-visible{outline-color:var(--ink)}
@media(max-width:380px){.hero h1{font-size:41px}}
.logo-crop{width:150px}.wordmark.expressive{width:150px}.hero-bottom .text-link.light>span{color:var(--red)}.map-marker .marker-label{min-width:160px;white-space:normal}.marker-label small{display:block;font-size:10px;font-weight:600;letter-spacing:0;margin-top:2px}.map-marker:focus-visible{outline-color:var(--ink)}
@media(max-width:1100px){.wordmark.expressive{width:136px}}
@media(max-width:800px){.demo-result,.demo-result.evidence-view,.demo-result.decision-view{min-height:0;padding:18px 15px 28px}.demo-map,.demo-result.evidence-view .demo-map,.demo-result.decision-view .demo-map{position:relative;inset:auto;height:clamp(280px,80vw,430px)}.demo-map>p{bottom:-24px;max-width:100%;line-height:1.5}.demo-output{position:relative;inset:auto;width:auto;max-width:none;margin-top:44px}.demo-map>img{height:100%;width:100%}}

/* Shorter editorial review: keep hero scale, remove repeated full-screen statements. */
.hero-poster{animation:none;transform:none;opacity:1}

.section{padding-block:75px}.question-layout{margin-top:35px}.question-note{font-size:21px;line-height:1.5}.question-list details{border-bottom:1px solid #13131340}.question-list summary{display:grid;grid-template-columns:28px 1fr 20px;gap:12px;align-items:baseline;padding:19px 0;font-size:clamp(20px,1.8vw,27px);font-weight:700;letter-spacing:-.035em;cursor:pointer;list-style:none}.question-list summary::-webkit-details-marker{display:none}.question-list summary>span{font-size:12px;color:var(--red);letter-spacing:0}.question-list summary>b{font-size:23px;color:var(--red);font-weight:500}.question-list details[open] summary>b{transform:rotate(45deg)}.question-list details>p{font-size:18px;line-height:1.6;padding:0 32px 22px 40px;max-width:650px}
.territory{height:320px}.territory h2{font-size:clamp(70px,8vw,125px)}.territory-content{padding-block:24px 30px}.territory-index{bottom:30px}.territory-closing{padding-block:30px 40px;font-size:25px}.territory-label .eyebrow{margin-bottom:22px}.territories{padding-top:28px}
.how-section{padding-block:75px}.compact-process{display:grid;grid-template-columns:repeat(3,1fr);gap:35px;margin-top:45px}.compact-process .process-step{min-height:0;padding-block:25px 0;justify-content:flex-start}.compact-process .process-step>span{margin-bottom:16px}.compact-process h3{font-size:25px;line-height:1.25;letter-spacing:-.035em}.compact-process p{font-size:18px;line-height:1.6;margin-top:14px;max-width:350px}
.reveal-cover{height:360px}.reveal-cover .shell>p:not(.eyebrow){font-size:clamp(40px,5vw,76px)}.intelligence-inner{padding-block:70px 75px}.intelligence-intro h2{font-size:clamp(44px,4.8vw,72px)}.demo{margin-top:40px}.demo-caption{margin-top:18px}.action-layout{grid-template-columns:1.25fr .75fr;margin-top:35px;align-items:center}.action figure img{height:330px}.action-services{font-size:clamp(17px,1.65vw,25px);font-weight:750;line-height:2.2;letter-spacing:-.025em}.founder-photo img{height:290px}.founder-photo{margin-top:25px}.about-layout{margin-top:20px}.about .proof{margin-top:35px}.final-cta{padding-block:65px}.final-cta h2{font-size:clamp(44px,6vw,85px)}.final-bottom{margin-top:30px}.footer{padding-block:40px 25px}.footer-bottom{margin-top:35px}
.demo-map{inset:20px 330px 45px 10px;display:flex;justify-content:center;align-items:center}.map-geography{position:relative;width:min(100%,560px);aspect-ratio:720/630;flex-shrink:0}.map-geography>img{width:100%;height:100%;object-fit:fill;opacity:.7;filter:grayscale(1)}.map-geography .marker-a{left:67%;top:41%}.map-geography .marker-b{left:70%;top:63%}.map-geography .marker-c{left:20%;top:85%}.map-marker{transform:translate(-50%,-50%)}.map-marker[aria-pressed=true],.map-marker:is(:hover,:focus-visible){transform:translate(-50%,-50%) scale(1.13)}
@media(max-width:1100px){.demo-map{right:270px}}
@media(max-width:800px){.section{padding-block:55px}.question-layout{gap:22px}.question-list summary{font-size:21px}.territory{height:300px}.territory h3{font-size:23px}.territory-closing{font-size:21px}.compact-process{grid-template-columns:1fr;gap:25px;margin-top:30px}.compact-process .process-step{padding-top:20px}.compact-process h3{font-size:25px}.compact-process p{max-width:none}.how-section{padding-block:55px}.reveal-cover{height:300px}.intelligence-inner{padding-block:55px}.intelligence-intro{gap:20px}.demo-map,.demo-result.evidence-view .demo-map,.demo-result.decision-view .demo-map{display:flex;position:relative;inset:auto;height:auto;min-height:0}.map-geography{width:100%}.demo-map>p{bottom:-28px}.demo-output{margin-top:48px}.action-layout{grid-template-columns:1fr;gap:20px}.action figure img{height:300px}.action-services{font-size:18px;line-height:1.9}.about-layout{gap:25px}.founder-photo img{height:280px;max-width:300px}.final-cta{padding-block:55px}.final-bottom button{font-size:40px}.logo-crop{transform:none!important;width:150px}.wordmark.expressive{width:150px!important}}



/* Composition and geographic anchors: preserve the hero and readable type. */
.questions{display:grid;grid-template-columns:1fr 1.05fr;gap:7%;align-items:start}.questions .question-layout{display:block;margin-top:0}.questions .question-note{padding:0;margin-bottom:25px;max-width:none}.question-list summary:focus-visible{outline:3px solid var(--ink);outline-offset:5px}.question-list summary:hover{color:var(--red)}
.about-layout{grid-template-columns:minmax(260px,.8fr) 1.2fr;align-items:center;gap:8%}.about-layout .founder-photo{margin-top:0}.about-layout .founder-photo img{height:400px;max-width:100%;width:100%;object-position:center 36%}.about-copy h2{margin-bottom:25px}.about-copy .founder-signature{margin-top:25px}.about-copy .founder-origin{font-size:13px;font-weight:750;letter-spacing:.06em;margin-top:22px}
.map-geography{aspect-ratio:1;width:min(100%,460px)}.map-geography>img{display:block;width:100%;height:auto;object-fit:contain}.map-geography .marker-a{left:67%;top:41%}.map-geography .marker-b{left:78%;top:56%}.map-geography .marker-c{left:27%;top:80%}.map-geography .marker-b .marker-label{left:auto;right:-20px;bottom:auto;top:calc(100% + 10px);transform:none}.map-geography .marker-c .marker-label{left:0;transform:none}.demo-map>p{font-size:12px}.demo-map .map-note{font-size:12px}
.film-foot button[hidden]{display:none}.film video{transition:opacity .2s}.hero-poster{transition:none}.has-video .film video{opacity:1}
.film-credits{font-size:10px;text-decoration:underline;text-underline-offset:3px;white-space:nowrap;display:flex;align-items:center;min-height:36px;flex-shrink:0}
.film-foot button{flex-shrink:0}
@media(max-width:380px){.film-foot{gap:10px}.film-line{display:none}#film-caption{flex:1;max-width:130px;font-size:9px}}
@media(max-width:1100px) and (min-width:801px){.demo-layout{grid-template-columns:31% 69%}.demo-map{position:relative;inset:auto;width:100%;height:auto;min-height:0;display:block}.map-geography{width:min(100%,420px);margin-inline:auto}.demo-output{position:relative;inset:auto;max-width:none;width:auto;margin-top:46px}.demo-result{min-height:0;padding-bottom:30px}}
@media(max-width:800px){.questions{display:block}.questions .question-layout{margin-top:30px}.questions .question-note{font-size:20px;margin-bottom:22px}.about-layout{grid-template-columns:1fr;gap:25px}.about-layout .founder-photo{order:2;max-width:340px}.about-layout .founder-photo img{height:300px;width:100%}.map-geography{width:100%}.map-geography .marker-label{min-width:145px;font-size:12px}.map-geography .marker-a .marker-label{left:auto;right:-24px;transform:none}.demo-map>p{font-size:12px;line-height:1.4;bottom:-34px}.demo-output{margin-top:54px}.demo-map .map-note{font-size:12px}.film-foot button{min-height:36px;min-width:66px}}
@media(prefers-reduced-motion:reduce){.film video{transition:none}.territory>img,.map-marker .marker-label{transition:none}.territory:hover>img{transform:none}}

@media(prefers-reduced-motion:reduce){.map-marker,.map-marker[aria-pressed=true],.map-marker:is(:hover,:focus-visible){transform:translate(-50%,-50%)}}

.desktop-nav a:after{content:attr(data-hover);inset:0;opacity:0;transform:translateY(6px);background:none;height:auto;transition:all .2s}.desktop-nav a:is(:hover,:focus-visible) span{opacity:0}.desktop-nav a:is(:hover,:focus-visible):after{opacity:1;transform:none}
.intelligence-intro>*{min-width:0}
@media(max-width:350px){.intelligence-intro h2{font-size:36px}}

/* Exact-source transparent artwork, no runtime filters or blending. */
.wordmark .logo-crop{background:transparent;mix-blend-mode:normal!important;mask:none;-webkit-mask:none;width:150px;height:40px;overflow:visible}
.wordmark .logo-crop img,.site-header .wordmark .logo-crop img,.footer .wordmark .logo-crop img{position:static;display:block;width:150px;height:40px;max-width:100%;object-fit:contain;opacity:1;filter:none;transform:none}
.wordmark .logo-crop .logo-black{display:none}
.site-header.light .wordmark .logo-crop .logo-white,.footer .wordmark .logo-crop .logo-white{display:none}
.site-header.light .wordmark .logo-crop .logo-black,.footer .wordmark .logo-crop .logo-black{display:block}
.wordmark .works-label{text-align:center;padding:0}

/* National overview: geography leads, controls and context stay quiet. */
.demo{background:#ebe9e2}.demo-header{border-bottom:1px solid #13131320;padding:18px 25px}
.demo-layout{grid-template-columns:23% 77%;min-height:550px}
.demo-controls{padding:28px 22px;border-right:1px solid #13131320}
.demo-tabs{gap:0}.demo-tabs button{padding:16px 0;font-size:16px;line-height:1.45;background:transparent;border-left:0;border-bottom:1px solid #13131320}
.demo-tabs button[aria-selected=true]{background:transparent;color:var(--ink);border-left:0}
.demo-tabs button[aria-selected=true]:before{content:'';position:absolute;left:-11px;top:22px;width:3px;height:22px;background:var(--red)}
.demo-tabs button{position:relative}.demo-tabs button>span,.demo-tabs button[aria-selected=true]>span{color:#666259;font-size:16px}
.demo-disclosure{font-size:12px;color:#656258;line-height:1.5;margin-top:40px}
.demo-result,.demo-result.evidence-view,.demo-result.decision-view{display:grid;grid-template-columns:minmax(0,1.48fr) minmax(210px,.9fr);align-items:center;gap:24px;padding:25px;min-height:550px}
.demo-map,.demo-result.evidence-view .demo-map,.demo-result.decision-view .demo-map{position:relative;inset:auto;display:block;width:100%;height:auto;min-height:0}
.map-geography{position:relative;width:100%;aspect-ratio:5/4;margin:0;isolation:isolate}
.map-geography>img{display:block;width:100%;height:auto;opacity:1;filter:none;object-fit:contain}
.map-leaders{position:absolute;inset:0;width:100%;height:100%;pointer-events:none;overflow:visible}
.map-leaders path{stroke:#777468;stroke-width:1;fill:none;vector-effect:non-scaling-stroke}
.map-leaders path.selected{stroke:var(--red)}
.map-geography .marker-a{left:67%;top:32.5%}.map-geography .marker-b{left:78%;top:51.25%}.map-geography .marker-c{left:27%;top:81.25%}
.map-geography .map-marker{position:absolute;display:grid;place-items:center;width:44px;height:44px;border:0;border-radius:50%;padding:0;background:transparent;box-shadow:none;transform:translate(-50%,-50%);transition:none;z-index:3}
.map-marker .marker-dot{display:block;width:10px;height:10px;border:2px solid var(--paper);border-radius:50%;background:var(--ink);box-shadow:0 0 0 1px var(--ink)}
.map-geography .map-marker[aria-pressed=true],.map-geography .map-marker:is(:hover,:focus-visible){background:transparent;box-shadow:none;transform:translate(-50%,-50%)}
.map-marker[aria-pressed=true] .marker-dot{background:var(--red);box-shadow:0 0 0 1px var(--red);width:12px;height:12px}
.map-geography .map-marker:focus-visible{outline:2px solid var(--ink);outline-offset:-5px}
.map-location-label{position:absolute;font-size:14px;font-weight:750;line-height:1.3;color:#4b4942;pointer-events:none;z-index:2;white-space:nowrap}
.map-location-label small{display:block;font-size:10px;letter-spacing:.05em;line-height:1.5;font-weight:600;margin-top:2px}
.map-location-label.selected{color:var(--red)}.label-a{left:51%;top:20.5%;transform:translate(-100%,-100%)}.label-b{left:66.5%;top:57.5%;transform:translate(-100%,0)}.label-c{left:44%;top:86%;transform:none}
.map-foot{display:flex;flex-direction:column;gap:5px;margin-top:18px;color:#656258;font-size:12px;line-height:1.4}.map-foot>span:first-child{font-weight:750;letter-spacing:.025em}
.demo-output{position:relative;inset:auto;max-width:none;width:auto;min-width:0;padding:0 0 0 20px;margin:0;background:transparent;box-shadow:none;border-left:1px solid var(--red)}
.demo-output h3{font-size:24px}.demo-output>p{font-size:15px;line-height:1.6}.demo-output .context-label{font-size:12px;line-height:1.6;margin-bottom:12px;text-transform:uppercase}.demo-kicker{font-size:12px;line-height:1.5}
.demo-output .decision-move{font-size:25px!important;letter-spacing:-.045em}.decision-options{gap:5px;margin-top:18px}.decision-options>button{font-size:11px;padding:7px 5px;background:transparent;border-color:#13131325}.demo-output .evidence-list{margin-top:16px}.demo-output .evidence-list li{padding-block:12px;font-size:15px;line-height:1.55}.demo-output .evidence-list b{font-size:12px;margin-bottom:6px}
@media(min-width:801px) and (max-width:1100px){.demo-layout{grid-template-columns:23% 77%}.demo-controls{padding:24px 18px}.demo-tabs button{font-size:15px}.demo-result,.demo-result.evidence-view,.demo-result.decision-view{grid-template-columns:minmax(0,1.35fr) minmax(190px,.9fr);gap:18px;padding:22px 18px}.demo-output{padding-left:15px}.demo-output h3{font-size:22px}.map-location-label{font-size:14px}}
@media(max-width:800px){.demo-layout{display:flex;flex-direction:column}.demo-controls{padding:18px 18px 12px;border-right:0;border-bottom:1px solid #13131320}.demo-controls>.eyebrow{margin-bottom:10px}.demo-tabs{display:grid;grid-template-columns:1.2fr .8fr 1fr;gap:12px}.demo-tabs button{font-size:14px;padding:8px 0 11px;display:block;border-bottom:2px solid transparent}.demo-tabs button[aria-selected=true]{border-bottom-color:var(--red)}.demo-tabs button[aria-selected=true]:before{display:none}.demo-tabs button>span{display:none}.demo-disclosure{font-size:12px;margin-top:12px;max-width:none}.demo-disclosure br{display:none}.demo-result,.demo-result.evidence-view,.demo-result.decision-view{display:flex;flex-direction:column;gap:23px;align-items:stretch;padding:24px 18px;min-height:0}.demo-map,.demo-result.evidence-view .demo-map,.demo-result.decision-view .demo-map{display:block;position:relative;inset:auto;height:auto;width:100%;min-height:0}.map-geography{aspect-ratio:5/4;width:100%}.map-location-label{font-size:14px}.map-location-label small{font-size:10px}.label-a{left:53%;top:20.5%}.label-b{left:71%;top:58%}.label-c{left:44%;top:86%}.demo-output{margin:0;padding:0 0 0 16px;width:100%;max-width:none}.demo-output h3{font-size:24px}.demo-output>p{font-size:16px}.demo-output .evidence-list li{font-size:16px}.demo-output .decision-move{font-size:28px!important}.map-foot{font-size:12px;gap:3px;margin-top:12px}.decision-options>button{font-size:12px;padding:9px 10px}}
.site-header .wordmark .logo-crop .logo-black{display:none}
.site-header.light .wordmark .logo-crop .logo-black{display:block}
.site-header.light .wordmark .logo-crop .logo-white{display:none}
.map-geography .map-marker .marker-dot{display:block;width:10px;height:10px;border:2px solid var(--paper);border-radius:50%;background:var(--ink);box-shadow:0 0 0 1px var(--ink)}
.map-geography .map-marker[aria-pressed=true] .marker-dot{width:12px;height:12px;background:var(--red);box-shadow:0 0 0 1px var(--red)}

.site-header.light .wordmark .logo-crop img{filter:none}
/* One map, three opportunities and a concise recommendation. */
.retail-demo{overflow:hidden;background:#ebe9e2}.retail-header{display:flex;justify-content:space-between;align-items:center;gap:30px;padding:22px 25px;border-bottom:1px solid #13131320}.retail-header h3{font-size:22px;line-height:1.4;letter-spacing:-.025em;max-width:690px}.retail-header .demo-label{flex:0 0 215px;font-size:12px;line-height:1.5;color:#59564e;font-weight:600}
.retail-result{display:grid;grid-template-columns:minmax(0,1.7fr) minmax(260px,1fr);align-items:center;gap:40px;padding:25px;min-width:0}.retail-map{min-width:0}.retail-map .local-geography{aspect-ratio:1000/753;max-width:650px;margin-inline:auto}.map-geography .opportunity-marker{left:var(--point-x);top:var(--point-y)}.opportunity-label{position:absolute;font-size:14px;font-weight:650;line-height:1.35;color:#514c43;background:#ebe9e2d9;padding:3px 5px;pointer-events:none;white-space:nowrap}.opportunity-label.selected{color:var(--red);font-weight:750}.local-label-a{left:27%;top:44%}.local-label-b{left:70%;top:23%;transform:translateX(-50%)}.local-label-c{left:78%;top:82%;transform:translateX(-100%)}.retail-map .map-foot{font-size:12px;line-height:1.5;margin-top:12px}.map-foot a{width:fit-content;text-decoration:underline;text-underline-offset:3px}
.retail-output{padding-left:24px;border-left:1px solid var(--red);min-width:0}.retail-output h4{font-size:29px;letter-spacing:-.04em;line-height:1.2;font-weight:750}.retail-output>p{font-size:16px;line-height:1.6}.retail-output .detail-label{font-size:12px;font-weight:700;letter-spacing:.025em;line-height:1.5;margin-top:25px;margin-bottom:8px;color:#686258}.detail-label strong{display:block;color:var(--red);font-size:24px;letter-spacing:-.02em;line-height:1.25;margin-top:6px}.retail-demo .map-marker:focus-visible{outline:2px solid var(--ink);outline-offset:-5px}.mobile-opportunity{display:none}
@media(min-width:801px) and (max-width:1100px){.retail-result{grid-template-columns:minmax(0,1.5fr) minmax(230px,1fr);gap:24px;padding:22px 20px}.retail-output{padding-left:18px}.retail-output h4{font-size:26px}.retail-header h3{font-size:20px}}
@media(max-width:800px){.retail-chapter .reveal-cover{height:200px}.retail-chapter .intelligence-inner{padding-block:35px}.retail-chapter .intelligence-inner>.eyebrow{margin-bottom:20px}.retail-chapter .intelligence-intro{gap:16px}.intelligence-intro h2{font-size:clamp(34px,7.8vw,59px)}.retail-demo{margin-top:24px}.retail-header{display:block;padding:18px}.retail-header h3{font-size:21px}.retail-header .demo-label{display:block;margin-top:10px}.retail-result{display:flex;flex-direction:column;align-items:stretch;gap:22px;padding:18px}.mobile-opportunity{display:block;margin-bottom:18px}.mobile-opportunity>span{display:block;font-size:14px;font-weight:650;margin-bottom:8px}.mobile-opportunity select{width:100%;min-height:48px;background:transparent;border:1px solid #13131335;padding:10px 12px;color:var(--ink);font:inherit;font-size:16px;border-radius:0}.mobile-opportunity select:focus-visible{outline:2px solid var(--ink);outline-offset:3px}.retail-output{padding-left:16px}.retail-output h4{font-size:27px}.retail-output .detail-label{margin-top:18px}.retail-chapter .demo-caption{margin-top:12px}}

/* Editorial refinement: real life, local geography and one evidence-led card. */
.retail-chapter .reveal-cover>img{filter:none;object-position:50% 65%;z-index:-2}.retail-chapter .reveal-cover:after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,#000b 0%,#0007 50%,#0003 100%);z-index:-1}.chapter-image-credit{position:absolute;bottom:22px;left:0;font-size:11px;font-weight:650;letter-spacing:.015em;text-decoration:underline;text-underline-offset:3px}.reveal-cover span{bottom:22px}
.retail-chapter .intelligence-inner{padding-block:55px}.retail-demo{margin-top:36px;border-radius:0;background:#eee7d8;border-color:#ffffff25}.retail-header{padding:20px 24px}.retail-header h3{font-size:23px}.retail-result{grid-template-columns:minmax(0,1.85fr) minmax(290px,1fr);gap:24px;padding:22px}.retail-map .local-geography{max-width:740px;overflow:hidden}.map-place-label{position:absolute;left:5%;top:5%;font-size:clamp(17px,2vw,28px);letter-spacing:.065em;font-weight:800;color:#3b342a}.street-label{position:absolute;font-size:12px;line-height:1.3;color:#665c4b;background:#eee7d8db;padding:2px 4px;pointer-events:none}.street-albert{left:48.234%;top:24.871%;transform:translate(-50%,-50%) rotate(6.76deg)}.street-victoria{left:77.249%;top:59.386%;transform:translate(-50%,-50%) rotate(20.78deg)}
.retail-map .opportunity-marker .marker-dot{width:27px;height:27px;border:1px solid var(--ink);color:var(--paper);background:var(--ink);box-shadow:0 2px 4px #13131322;display:grid;place-items:center;transition:background .18s,transform .18s}.marker-dot svg{width:17px;height:17px;fill:none;stroke:currentColor;stroke-width:1.65;stroke-linecap:round;stroke-linejoin:round}.retail-map .opportunity-marker[aria-pressed=true] .marker-dot{width:27px;height:27px;background:var(--red);border-color:var(--red);box-shadow:0 0 0 3px #f8f1e6}.retail-map .opportunity-marker:is(:hover,:focus-visible) .marker-dot{transform:scale(1.12)}.retail-map .opportunity-label{background:#f1e9dadd;font-size:14px;font-weight:700;padding:4px 6px}.retail-map .local-label-a{left:27%;top:44%}.retail-map .local-label-b{left:70%;top:23%}.retail-map .local-label-c{left:78%;top:82%}.retail-map .map-leaders{z-index:2}.retail-map .map-leaders path{stroke:#6d604b;opacity:.45}.retail-map .map-leaders path.selected{stroke:var(--red);opacity:1}
.retail-output{padding:24px;border:1px solid #13131320;background:#faf7ee;box-shadow:0 5px 14px #5d4c3310}.retail-output .card-eyebrow{font-size:11px;font-weight:750;letter-spacing:.05em;color:#756a59;margin-bottom:10px}.retail-output h4{font-size:29px}.retail-output #opportunity-fit{margin-top:12px;font-size:16px;line-height:1.5}.research-snapshot{margin-top:20px;padding-top:18px;border-top:1px solid #13131320}.research-snapshot>div+div{margin-top:13px}.research-snapshot dt{font-size:12px;font-weight:750;line-height:1.5;color:#786c5b;margin-bottom:4px}.research-snapshot dd{margin:0;font-size:15px;line-height:1.5}.recommendation-next{margin-top:20px;border-top:1px solid #13131320;padding-top:17px}.retail-output .recommendation-next .detail-label{margin:0 0 10px}.recommendation-next .detail-label strong{font-size:25px}.recommendation-next #opportunity-next{font-size:16px;line-height:1.5;font-weight:650}.recommendation-next #opportunity-reason{font-size:14px;line-height:1.5;color:#6d6253;margin-top:8px}.example-wrap{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;align-items:flex-start;margin-top:20px}.retail-chapter .demo-caption{margin:0;font-size:16px;color:#ddd9ce;line-height:1.5}.example-summary{flex:0 1 auto}.example-summary summary{list-style:none;font-size:14px;font-weight:650;color:var(--paper);cursor:pointer;min-height:44px;display:flex;justify-content:space-between;align-items:flex-start;gap:30px;padding-top:3px;border-bottom:1px solid #ffffff70}.example-summary summary::-webkit-details-marker{display:none}.example-summary summary span{color:var(--red);font-size:20px;line-height:1}.example-summary[open]{flex-basis:100%}.example-summary[open] summary{padding-bottom:12px;min-height:35px}.example-summary-body{padding-top:14px}.summary-label{font-size:12px;color:#b6b1a5;margin-bottom:13px}.example-summary table{width:100%;border-collapse:collapse;text-align:left;font-size:14px;line-height:1.5}.example-summary th,.example-summary td{padding:12px 18px 12px 0;border-bottom:1px solid #ffffff26;vertical-align:top}.example-summary thead{color:#b6b1a5;font-size:12px}.example-summary tbody th{font-weight:700;width:24%}.example-summary tbody td:nth-child(2){font-weight:750;width:18%;color:#f1ede3}.example-summary summary:focus-visible{outline:2px solid var(--paper);outline-offset:4px}
.action-intro .delivery-scope{font-size:14px;font-weight:650;margin-top:14px;color:#665e50}.action figure img{height:auto;aspect-ratio:2/1;object-position:50% 50%}.stock-credit{font-size:12px!important;line-height:1.5;margin-top:12px;text-decoration:underline;text-underline-offset:3px}
@media(min-width:801px) and (max-width:1100px){.retail-result{grid-template-columns:minmax(0,1.35fr) minmax(290px,1fr);gap:18px;padding:20px}.retail-output{padding:20px}.retail-output h4{font-size:27px}.street-label{font-size:11px}}
@media(max-width:800px){.chapter-image-credit{font-size:10px;bottom:15px;max-width:260px}.retail-chapter .intelligence-inner{padding-block:35px}.retail-demo{margin-top:24px}.retail-header{padding:18px}.retail-header h3{font-size:21px}.retail-result{display:flex;padding:18px;gap:20px}.map-place-label{font-size:16px}.street-label{font-size:10px}.retail-map .local-geography{width:100%;max-width:none}.retail-map .opportunity-label{font-size:13px}.retail-output{padding:20px}.retail-output h4{font-size:27px}.research-snapshot{margin-top:16px;padding-top:14px}.research-snapshot dd{font-size:16px}.recommendation-next #opportunity-reason{font-size:15px}.example-wrap{gap:15px;margin-top:16px}.example-summary{flex-basis:100%}.example-summary summary{align-items:center;padding-top:0}.example-summary table,.example-summary tbody,.example-summary tr{display:block}.example-summary thead{display:none}.example-summary tbody th,.example-summary tbody td{display:block;width:100%;border:0;padding:0}.example-summary tbody th{font-size:16px}.example-summary tbody td:nth-child(2){width:100%;font-size:12px;margin:5px 0}.example-summary tbody tr{padding:14px 0;border-bottom:1px solid #ffffff26}.example-summary tbody td:last-child{font-size:15px}.action-intro .delivery-scope{font-size:14px}.stock-credit{margin-top:14px}}
@media(prefers-reduced-motion:reduce){.retail-map .opportunity-marker .marker-dot,.retail-map .opportunity-label{transition:none}.retail-map .opportunity-marker:is(:hover,:focus-visible) .marker-dot{transform:none}}

.action-intro>*{min-width:0}.action-intro h2{hyphens:manual}
@media(max-width:800px){.retail-chapter .reveal-cover{height:240px}.retail-chapter .reveal-cover>.shell{padding-block:20px 45px}.retail-chapter .reveal-cover .eyebrow{margin-bottom:18px}.chapter-image-credit{bottom:15px}.retail-chapter .reveal-cover span{bottom:15px}}
@media(max-width:360px){.retail-chapter .reveal-cover{height:280px}}
.wordmark .logo-crop{background:transparent!important;mix-blend-mode:normal!important;mask:none;-webkit-mask:none;overflow:visible;width:150px;height:40px}
.wordmark .logo-crop img{position:static!important;display:block;width:150px!important;height:40px!important;max-width:100%;object-fit:contain;opacity:1;filter:none!important;transform:none!important}
.site-header .wordmark .logo-white{display:block}.site-header.light .wordmark .logo-white{display:none}.site-header.light .wordmark .logo-black{display:block}
.wordmark .works-label{text-align:center!important}

/* Supplied final image pack: only focal positions and natural image colour. */
.hero .hero-poster{object-position:50% 50%;filter:none}
.territories .people>img{object-position:50% 48%}
.territories .places>img{object-position:50% 60%}
.territories .partnerships>img{object-position:50% 55%}
#intelligence .reveal-cover>img{object-position:50% 56%}
.action figure img{object-position:50% 50%}

/* Focused review pass: a unique editorial still, plain-language intelligence and calmer navigation hover spacing. */
.hero-poster{object-position:50% 64%;filter:brightness(.82) saturate(.92)}
.intelligence-inner{padding-block:72px 90px}
.intelligence-process{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));margin-top:68px;border-top:1px solid #ffffff45}
.intelligence-step{padding:25px 28px 0 0;min-width:0}
.intelligence-step+.intelligence-step{padding-left:28px;border-left:1px solid #ffffff2b}
.intelligence-step>span{display:block;color:#b4b4b4;font-size:11px;font-weight:750;letter-spacing:.08em}
.intelligence-step h3{margin-top:24px;font-size:clamp(25px,2.35vw,38px);line-height:1.08;letter-spacing:-.035em}
.intelligence-step p{margin-top:14px;max-width:340px;color:#d2d2ce;font-size:16px;line-height:1.6}
.desktop-nav a{line-height:1.3;overflow:visible}
.desktop-nav a:after{left:-3px;right:auto;min-width:max-content;padding-right:10px;white-space:nowrap;line-height:1.3}
.desktop-nav a[data-hover="WHY SCENE"]:after{padding-right:14px}
.nav-cta{margin-left:4px}
@media(max-width:800px){
  .hero-poster{object-position:50% 60%}
  .intelligence-inner{padding-block:60px 72px}
  .intelligence-process{grid-template-columns:1fr;margin-top:42px}
  .intelligence-step,.intelligence-step+.intelligence-step{padding:22px 0 0;border-left:0}
  .intelligence-step+.intelligence-step{margin-top:22px}
  .intelligence-step h3{margin-top:17px;font-size:28px}
  .intelligence-step p{font-size:17px;max-width:520px}
}

/* Restore the editorial chapter image while keeping Scene Intelligence concise. */
.retail-chapter .reveal-cover>img{object-position:50% 68%}
.intelligence-inner{padding-block:58px 68px}
.intelligence-intro{align-items:start}
.intelligence-intro h2{max-width:760px}
.intelligence-intro>div p{max-width:560px}
.intelligence-process{margin-top:42px}
.intelligence-step{padding-top:20px}
.intelligence-step h3{margin-top:17px}
.intelligence-step p{display:none}
.final-cta{padding-block:72px 78px}
.final-bottom{margin-top:34px;gap:28px}
.footer{padding-block:44px 24px}
.footer-bottom{margin-top:32px;gap:18px}
@media(max-width:800px){
  .retail-chapter .reveal-cover>img{object-position:50% 68%}
  .intelligence-inner{padding-block:48px 58px}
  .intelligence-process{margin-top:34px}
  .intelligence-step,.intelligence-step+.intelligence-step{padding-top:18px}
  .intelligence-step h3{margin-top:12px}
  .final-cta{padding-block:58px 62px}
  .final-bottom{margin-top:28px;gap:28px}
  .final-bottom button{font-size:clamp(30px,8.5vw,42px);gap:20px;max-width:100%;white-space:normal}
  .footer{padding-block:34px 20px}
  .footer-bottom{margin-top:26px;gap:16px}
}

/* Final polish: reliable monochrome arrows and a deliberate closing rhythm. */
.scene-arrow{display:inline-block;width:1em;height:1em;fill:none;stroke:currentColor;stroke-width:1.6;stroke-linecap:square;stroke-linejoin:miter;vertical-align:-.12em;flex-shrink:0}
.social-links .scene-arrow,.footer-bottom .scene-arrow{margin-left:.2em}
.reveal-cover .arrow-down{width:1em;height:1em}
.final-cta{padding-block:104px 110px}
.final-cta .eyebrow{margin-bottom:44px}
.final-bottom{margin-top:54px}
@media(max-width:800px){
 .final-cta{padding-block:78px 84px}
 .final-cta .eyebrow{margin-bottom:34px}
 .final-bottom{margin-top:42px;gap:34px}
}

/* Final approved image focal points and closing-section spacing. */
.territories .places>img{object-position:50% 50%}
.territories .partnerships>img{object-position:50% 50%}
.footer-main>p{text-align:center}
.final-cta{padding-block:144px 150px}
.final-bottom{margin-top:72px}
@media(max-width:800px){
 .final-cta{padding-block:104px 112px}
 .final-bottom{margin-top:56px}
}

/* Approved final hero: protect daylight outside the typography area. */
.hero .film:after{background:linear-gradient(90deg,rgba(0,0,0,.58) 0%,rgba(0,0,0,.42) 44%,rgba(0,0,0,.14) 76%,rgba(0,0,0,.05) 100%)}
.territories .people>img{object-position:50% 45%}
@media(max-width:800px){
 .hero .film:after{background:linear-gradient(90deg,rgba(0,0,0,.58) 0%,rgba(0,0,0,.3) 65%,rgba(0,0,0,.1) 100%)}
}

/* Keep the existing deck photograph in an explicit, non-negative layer. */
#intelligence .reveal-cover>img{inset:0;z-index:0}
#intelligence .reveal-cover:after{z-index:1;pointer-events:none}
#intelligence .reveal-cover>.shell{z-index:2}

/* One editorial component: services and process share the same space. */
.help-component{margin-top:38px}
.help-tabs[hidden]{display:none}
.help-tabs{display:flex;gap:36px;border-bottom:1px solid #13131335;align-items:stretch}
.help-tabs button{position:relative;min-height:48px;padding:12px 0 15px;text-align:left;font-size:12px;font-weight:800;letter-spacing:.05em;line-height:1.5;transition:color .16s}
.help-tabs button:after{content:"";position:absolute;inset:auto 0 -1px;height:2px;background:var(--red);transform:scaleX(0);transform-origin:left;transition:transform .16s}
.help-tabs button[aria-selected="true"]:after{transform:scaleX(1)}
.help-tabs button:is(:hover,:focus-visible){color:var(--red)}
.help-panels{margin-top:28px}
.help-panel+.help-panel{margin-top:35px}
.help-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:35px}
.help-column{min-width:0;padding-top:21px;border-top:1px solid #13131335}
.help-column h3{font-size:clamp(21px,1.8vw,27px);line-height:1.18;letter-spacing:-.025em}
.help-column p{font-size:18px;line-height:1.6;margin-top:16px;max-width:390px}
.help-column .help-outcome{font-size:clamp(23px,2vw,28px);font-weight:700;line-height:1.2;letter-spacing:-.03em;margin-top:18px}
.help-column .help-index{font-size:12px;font-weight:750;letter-spacing:.04em;color:#5e5b57;margin:0 0 16px}
.help-view-label{margin-bottom:18px}
.help-component.is-enhanced .help-panels{display:grid}
.help-component.is-enhanced .help-panel{grid-area:1/1;margin-top:0}
.help-component.is-enhanced .help-view-label{display:none}
.help-component.is-enhanced .help-panel[aria-hidden="true"]{visibility:hidden;pointer-events:none}
.help-component.is-enhanced .help-column{border-top:0;padding-top:0}
.territories .people>img{object-position:50% 50%}
.territories .partnerships>img{object-position:50% 50%}
.action figure img{aspect-ratio:4/3;object-position:50% 50%}
@media(max-width:800px){
 .help-component{margin-top:28px}
 .help-tabs{gap:22px}
 .help-tabs button{font-size:11px;flex:1;min-width:0;padding-block:12px;min-height:52px}
 .help-panels{margin-top:25px}
 .help-grid{grid-template-columns:1fr;gap:22px}
 .help-column p{max-width:none;font-size:17px;margin-top:12px}
 .help-column h3{font-size:23px}
 .help-column .help-outcome{font-size:24px;margin-top:12px}
 .help-component.is-enhanced .help-column+.help-column{border-top:1px solid #13131325;padding-top:22px}
 .help-column .help-index{margin-bottom:12px}
}
@media(prefers-reduced-motion:reduce){.help-tabs button,.help-tabs button:after{transition:none}}